The NATIONAL ASSOCIATION OF REALTORS (NAR) recognizes the importance of protecting the personal information you provide to websites owned and/or controlled by NAR. This Privacy Policy governs the Home Ownership Matters web site operated by NAR (“Site”) and explains the collection and use of Personal Identifiable information entered on our Site; what we do to secure the information; and other important matters. By using our Site, you consent to our processing your information as set forth in this Privacy Policy and any amendments thereto.

1. Information We Collect

Generally, two types of information are collected from Site visitors, Personal Identifiable Information and Non-identifiable Information.
Personally Identifiable Information is information provided by the user, including but not limited to: your name and residential or business address, and user names and passwords assigned to you as a part of registering to use the site.

Non-identifiable Information is tracking or browser information that may be automatically gathered when you visit the Site or open an email from us, via cookies or otherwise; for example, IP address, browser type and the pages you visit.

2. How We Collect Information

A. Through the Registration Process: When you sign up, our form asks you to provide your contact information including name, address and e-mail address.

B. Electronically Through Cookies and Other Means: Cookies are small files that are sent and stored on your computer when you visit our Site or when you open an email from the Site that enable us to recognize your computer the next time you visit the Site. There are two types of cookies, Persistent Cookies and Session Cookies.

Persistent Cookie is a cookie that remains on your computer after you exit your browser and can be used by your browser on future visits to the Site or by third party vendors when you visit certain other websites in order to allow advertisers and content owners to improve your web experience. These cookies may be used to tailor ad content of other sites that you may visit in the future. They may also collect data such as your browser type, your operating system, web pages visited, time of visits, content viewed, and other clickstream data, none of which will include personal information about you.

Session Cookie is a cookie that is deleted from your computer once you disconnect from, or leave, our Site.
The use of cookies is considered industry standard. However, if your browser permits, you may choose to decline any cookies we use, but note this action may disable portions of our Site. If you want to opt-out of receiving some advertising cookies, you may be able to do so by visiting

C. Mobile Device Identifiers: Certain mobile service providers identify mobile devices in a unique manner. If you access the Site through a mobile device or a mobile phone number is required for a feature on our Site, we may associate the mobile phone number to mobile device identification information.

3. How We Use the Information Collected

We use the information we collect to better serve you and to improve your experience on the Site and to improve the Site and to enable us to continue to deliver customized content on the Site. We may also use the information to bring to your attention content we believe might be of interest to you and to contact you for promotional or other purposes. We may use your email address to ask you to contact your congressperson or local elected officials a few times each year on important home ownership issues. In addition, we may also share your information with organizations affiliated with NAR, such as local and state REALTOR® associations, so that they may also provide you content that we believe might of interest to you.

NAR takes your privacy and your communications preference very seriously. We will not share or sell your email address or other personal information you may provide us in the course of using the site with anyone without your explicit consent except as provided above.
If necessary, we will release Personal Information if it is appropriate to a) comply with the legal process; b) identify, contact or bring legal action against a party(ies), who cause (or we have a good-faith belief will cause) injury to NAR, its employees, Site users or others; or c) otherwise protect the rights, property or personal safety of NAR, its employees, Site users or others.

4. How We Secure the Information Collected

We are concerned about the confidentiality of your Personal Identifiable information and maintain security procedures and standards, which we believe are as safe as today’s technology reasonably permits, including the storage of your information on a secured server behind a firewall. We test these procedures and modify them as new technologies become feasible. Unfortunately, no data transmission on the internet is 100% secure and we cannot warrant the security of information received from our Site or information you transmit to the Site.

5. Other Sites, Links and Advertising Banners

Our Site may contain links to other sites and advertising banners, including advertiser sites, news sites or sites by other third parties. Note that a third party will likely have its own policies and rules governing its site that may be different than those outlined in this Privacy Policy for this Site. Please be aware that this Privacy Policy only applies to this Site and we are not responsible for policies and rules for any other sites.

6. To Edit Information About You

You may view, edit or delete information about you by following the instructions on the Site registration page after you log-in.

7. To Opt-In to Receive Information from Us

We utilize a strict Opt-In policy for receipt of our newsletters or other online messages regarding products, services and programs. If you later choose to opt-out, you can change your contact preferences by going to the Your Profile page after you log-in and selecting the contact preferences page to elect the opt-out option.

8. Effective Date and Updates

This Privacy Policy is effective as of the date above and may be updated from time to time by us at our sole discretion. Accordingly, we encourage you to periodically review this Privacy Policy.

9. Inquiries

If you have questions regarding this Privacy Policy, contact us at:


National Association of REALTORS®
Legal Department
430 N. Michigan Ave.
Chicago, Illinois 60611

For California Residents:

Individuals residing in California who have registered to use this Site may request information regarding our disclosure of certain personal information to third parties for direct marketing purposes. All requests for this information must be submitted at Within thirty (30) days of receipt of the request we will provide you with a list of the categories of personal information disclosed to third parties for their direct marketing purposes during the preceding year together with the names and addresses of those third parties. Requests can be submitted no more than once per calendar year and must be submitted to the address set forth herein.